Because we (Evander and Martin) are publishers, we’ve a fairly skeptical outlook on the benefits of publicity on sales. For instance, we had a wonderful time at BookExpo America (BEA) signing free, publicity copies of Right Off the Bat, knowing full well that come the following day or week some of those copies would end up being sold on Amazon. We had, of course, hoped that the folks attending BEA might read the book and then pass it on to a friend—with, perhaps, a word or two in its favor to generate the buzz necessary to sell copies. But we doubt it, somehow. Still, should you wish to buy the book before it’s even available, you can now do so at Amazon—and it may even have our signatures in it!
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